Privacy Policy

1. Who we are

Advantage Tuning ("we", "us") provides mobile ECU remapping services and operates https://advantagetuning.co.uk. This policy explains what personal data we collect, why we use it, and your rights.

For privacy questions, email hello@advantagetuning.co.uk.

2. What we collect

Quote requests

When you submit a quote we collect your name, phone number, optional email, postcode, vehicle registration, vehicle type, chosen services, preferred contact method, and the price shown to you. We may also keep staff notes about your enquiry and booking.

Price checks before you submit

If you enter a registration and postcode and view a price on our quote form, we may store that registration, postcode, selected services, shown price, and a temporary session ID - even if you do not finish and submit the form. We use this to understand abandoned quotes and improve the service. It is not used for marketing lists.

Customer records

Submitted quotes are linked to a customer record based on your phone number so we can see previous enquiries and manage follow-up. Staff may add private notes to that record.

Technical data on your device

The quote form stores a random session ID in your browser's local storage so we can connect a price view with a later quote from the same browser. We do not use this to identify you across other websites.

3. How we use your data

• Respond to enquiries and confirm whether we can remap your vehicle
• Arrange visits, take deposits, and provide the service
• Keep internal notes and a history of your quotes
• Review how the quote form is used (including unfinished price checks)
• Improve our website and measure advertising performance, where analytics are enabled

We do not sell your personal data.

4. Legal basis

We process enquiry and booking data because it is necessary to take steps at your request before a contract, and to perform a contract if you book with us. We process price-view and analytics data on the basis of our legitimate interests in running and improving the business, balanced against your rights.

5. Storage and access

Quote requests, customer records, and price-view logs are stored in our private staff system (hosted with our database provider). Access is restricted to authorised staff. We may export data for backup or operational use within the business.

6. How long we keep it

We keep enquiry and customer records for as long as needed to manage bookings, follow up, and meet legal or accounting needs. Price-view logs without a completed quote are typically kept for a shorter period for operational review, then deleted or anonymised when no longer needed. You can ask us to delete your data where we are not required to keep it.

7. Analytics and advertising

Where configured, we may use Google Analytics, Google Ads, and/or Meta (Facebook) Pixel to understand site traffic and measure quote conversions. These tools may set cookies or similar technologies and collect device and usage information. Their own privacy policies apply to data they process.

8. Third-party links and messaging

Our site links to services we do not control, including WhatsApp, Google reviews, and Instagram. If you use those links, their terms and privacy policies apply. Messages you send us on WhatsApp or email are handled in those systems so we can reply to you.

9. Your rights

Under UK data protection law you can usually ask us to access, correct, or delete your personal data, or to restrict how we use it. To make a request, email hello@advantagetuning.co.uk. You can also complain to the Information Commissioner's Office (ICO) if you are unhappy with how we handle your data.

10. Changes

We may update this policy from time to time. The "Last updated" date at the top of this page will change when we do.